Cows only produce good milk when they are doing well. That is why our farmers go to great lengths to ensure the health and well-being of our cows. Today, quality and sustainability are also increasingly becoming the priority when it comes to raw milk production. We appreciate and reward our farmers’ efforts. Modern technology has made work easier and helps monitor the well-being of the animals. Our farmers must comply with numerous regulations ensuring animal-friendly husbandry at the highest international level. Economically stable, forward-thinking agricultural practices and being mindful of natural resource use are standard for our members. It is their livelihood.
The Hochwald MilchPlus programme is dedicated to the task of sustainability at the start of our value chain among our farmers. Its purpose is to aid structured continued development towards more sustainability. In future, all measures and activities that go beyond conventional milk will be under the umbrella of the MilchPlus programme.
Society’s expectations regarding the quality and the production of our food are constantly increasing. Questions about the origin of raw materials, food safety along the production chain, but also topics dealing with animal welfare are increasingly coming to the fore. “Sustainability” is being demanded in all stages of the value chain.
To meet the demands and wishes of customers and consumers and to bundle the increasing requirements for farmers, Hochwald, in a team of farmers and employees from Hochwald, developed the MilchPlus programme - a programme created by dairy farmers for dairy farmers. The programme is also intended to uncover potential for optimisation and savings for farms and to achieve optimal management on the farms.
The topic of sustainability is very diverse and it is also a connecting element in our company that permeates all work areas and is consistently integrated into corporate processes. Ever-changing external influences and developments in politics, society and above all in the market make it crucial to view sustainability as a continuous process and to advance it as part of our cooperative. In order to also support a continuous improvement process at the start of our value chain, the MilchPlus programme will be regularly and self-critically reviewed and developed further every year.
