The new look underscores the values of the family-oriented brand.
From March 2021, Bärenmarke products will showcase a fresh, contemporary design. The entire product range will gradually change over to this new layout. The relaunched design will further strengthen Bärenmarke’s shelf presence and offers quick and clear orientation for consumers. As symbol of the brand’s high quality standards, Bärenmarke’s popular bear mascot will feature even more prominently on the packaging. In addition, product-specific quality promises on the front of each product will highlight the brand's core competencies – enjoyment and quality – and therefore also its 100 years of experience and expertise in dairy products. The new look signifies another step towards Bärenmarke becoming Germany’s most popular family brand for dairy products.
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